Shri Sreesanth, the vilified Malayali cricketer, had written in a local daily that ICC knows that money is more valuable than real cricket and that ever since 2007 (this is from my memory, may be wrong) the "fixtures" are so manipulated as to ensure maximum advertisement revenue, especially from India which has the highest number of ardent cricket fans (and hence TV viewers of world cup telecasts).
He added that there are more than 1500 advertisers ready to shell out @Rs.350 or so per second of advertisement, if India qualifies for the semis. That will make a total revenue, from India alone, of more than 2500 crores of rupees! Sreesanth therefore predicted that in this world cup India will be "made to qualify" for the semi-final, and that thereafter, it will be real play!!
Shri Sreesanth, the vilified Malayali cricketer, had written in a local daily that ICC knows that money is more valuable than real cricket and that ever since 2007 (this is from my memory, may be wrong) the "fixtures" are so manipulated as to ensure maximum advertisement revenue, especially from India which has the highest number of ardent cricket fans (and hence TV viewers of world cup telecasts).
He added that there are more than 1500 advertisers ready to shell out @Rs.350 or so per second of advertisement, if India qualifies for the semis. That will make a total revenue, from India alone, of more than 2500 crores of rupees! Sreesanth therefore predicted that in this world cup India will be "made to qualify" for the semi-final, and that thereafter, it will be real play!!