A sari-clad woman walking down New York's swish Fifth Avenue would cause any number of heads to turn but sadly, Bollywood, through whose eyes much of the world sees India, has virtually discarded the six-yard wonder.
This despite the fact that Bollywood siren Sridevi wooed Anil Kapoor in "Mr India" in a sari, that Kajol made everyone fall in love with her in "Kuch Kuch Hota Hai" and the ever-gorgeous Rekha still swears by it.
These days, on the big screen, most Bollywood actresses are seen in western attire or in fusion wear - but hardly ever in a sari, unless the role involves an older woman.
One reason for this is that art imitates life and vice versa. With today's young people largely opting for Western wear, it was only natural that this would be reflected on the big screen, experts say.
"Today's generation is more inspired by fusion and Western wear," designer Leena Singh of the Ashima-Leena duo said.
She, however, was confident that the sari would one day regain the pre-eminent status it enjoyed in Bollywood till the late 1990s.
Saris disappearing from the big screen? | Bollywood.com : Entertainment news, movie, music and fashion reviews