Ramdev's Noodles

[P.J.]

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Ramdev's Noodles

Yoga guru Ramdev to announce that his own brand of 'healthy' Maggi would hit the market soon.


Taking on Maggi, he said, "Maggi should apologise. And if the government takes strong measures the company should be asked to pack up and leave the country. We don't need a company that spreads poison. Maggi is filled with lead. If children have Maggi they would be prone to heart, kidney and liver failures besides cancer."


Enough to scare of people and attract them to Patanjali-made noodles even if Maggi stages a comeback. While there is no Patanjali noodles on the market, Ramdev reiterates his intent to bring to the market a Maggi-type noodles again in the end, along with hair dye and gel."


And Ramdev, didn't stop at that. He even projected his Powervita that would take on established health drink brands for children like Complan, Horlicks and Bournvita.

Calling himself a not-for-profit manufacturer of domestic products, the yoga specialist cleverly made the whole thing look like a domestic versus foreign issue.


Please read more from here
Ramdev makes Maggi a desi vs bideshi war, pitches 'healthy' Patanjali-made noodles

 

[sarang]

Singapore has not stopped import of maggi from india. It is acceptable to singis.

What will come out of this media blitz forcing govt departments take hasty decisions is not difficult to guess.

As per tech reports available, the noodles part contains about 0.5 ppm of lead, and the tastemaker about 4 ppm. When ready to eat noodle is prepared as per the instruction given, net lead content is below 2.5 ppm, the permissible limit. Raw material used in the taste maker has inherent lead, even agriculture produce contains some amount of lead.

So the manufacturer will end up claiming on the pack, no added lead or msg, mono sodium glutamate, and the plate ready product is within limits specified by the authorities (which is also vague). So the standards will be revised.

The govt has extended testing to all brands of instant noodles, and may add more instant food items to the list.

A couple of years ago, palak grown on the waste water (sewage) in mumbai was reported to have high levels of lead. Now people recommend that buy only that palak which has holes in the leaves - eaten by insects; as palak grown with pesticides and urea will be shunned by insects, and not healthy.