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'Away from the world of Pepsi & Coke, Bovonto is a soft drink popular in South India. It is manufactured and marketed by Kali Mark (Kalis Sparkling
Water (P) Ltd.), which has offices and bottling plants at several locations in Tamilnadu. The drink is mildly carbonated and has a tangy grape-cola
taste. Kali Mark has survived the onslaught of take-overs by multinational giants. You may not get to see any advertisements for the product
and the online presence is also minimal. Understand that the product Bovonto came into existence in 1916, in Virudhunagar under Mr. P.V.S.K.
Palaniappa Nadar. Bovonto entered the city of Bangalore, India, through a few Chettinad restaurants. Recently Kalimark group has reinvented
itself with modern technology for production. The shape of Bovonto pet bottle was redesigned and production was increased.
For those who have tasted, Bovonto would give a run for Coke and Pepsi. It is available in many stores in Chennai – perhaps priced slightly more
but still selling in good quantity. It may not provide the facilities like refrigerators, façade make-up and more that MNCs offer to their dealer – but
still has a market share. There is a good brand image and customer loyalty but very little of marketing, lacks economies of scale. Still Kalimark is
a 100 crore + brand by some accounts.'
Source: This