Srinivasar of ISKCON Bangalore has become the "new popularized image" of Venkateswara, with most ignoring or not knowing that the image is ISKCON affiliated. So I'd like to know how do we feel about this? And when I say "we", I'm not just talking Tamil Brahmins, but pretty much all those of Karnataka, Andhra Pradesh, and Tamilnadu (forgive the order of the states, no offense meant by the ordering, I was going by where Bangalore ISKCON located, where Tirumala is, followed by the fact that despite the arbitrary borders we're all Tamil). Me personally, I'm not avidly opposed to ISKCON, but I'm definitely not a supporter of ISKCON. I'm more of the opinion of let them live on the fringes of society, as long as they don't enter my sanctum. Which is pretty much the opinion of the established kshetrams. Well slowly but surely that's all changing, because in keeping up with the times, they've expanded into the most popular deities. Started with RadhaShyam and Puri Jagannath, then onto Srinathji and Ranchodji, and finally now Srinivasar has become the current face of ISKCON. I'm feeling somewhat like the Jewish masses felt with Jesus when he tried to bring down their temples, how the people of Mecca may have felt when all the statues in the Kaaba were destroyed, and probably countless examples that have been lost to antiquity. Are we going to all start losing our Tamil/Telugu Brahmin identity and falling into the fold of ISKCON? Do I feel a bit threatened by it? Sad to say, but the answer is yes, I kind of do feel threatened by it. We might have been taught not to feel threatened, but so were the people of Mecca and look what came of that. JSN and JSK, but I just wanted to address this and see what the consensus felt.