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The traditional idli gets a makeover-
S Saraswathi
S Saraswathi meets the duo behind a start-up called Idli Factory, in Chennai
The good old idli that has been around for generations gets a totally new makeover by Chennai entrepreneurs, R U Srinivas and Rajan Ramaswamy.
Catering to the new-age mantra of ‘everything on the go’, the two have transformed the humble idli into a quick healthy snack, compactly packaged to fit into a handbag.
The idlis resemble mini rolls, and have been marinated in generous helpings of molagai podi (a coarse mixture of roasted dal and chillies) and packed appealingly in a bright yellow wrapper.
The venture was launched four months ago. They are already a huge hit in Chennai.
R U Srinivas took some time off from his busy schedule to talk about his culinary adventure that began a year ago.
Read more:
The traditional idli gets a makeover - Rediff Getahead
The traditional idli gets a makeover - Rediff Getahead
S Saraswathi
S Saraswathi meets the duo behind a start-up called Idli Factory, in Chennai
The good old idli that has been around for generations gets a totally new makeover by Chennai entrepreneurs, R U Srinivas and Rajan Ramaswamy.
Catering to the new-age mantra of ‘everything on the go’, the two have transformed the humble idli into a quick healthy snack, compactly packaged to fit into a handbag.
The idlis resemble mini rolls, and have been marinated in generous helpings of molagai podi (a coarse mixture of roasted dal and chillies) and packed appealingly in a bright yellow wrapper.
The venture was launched four months ago. They are already a huge hit in Chennai.
R U Srinivas took some time off from his busy schedule to talk about his culinary adventure that began a year ago.
Read more:
The traditional idli gets a makeover - Rediff Getahead
The traditional idli gets a makeover - Rediff Getahead