prasad1
Active member
[FONT="]The Indian wedding photo has changed dramatically. Shy brides and impassive grooms have all but vanished. In their place are beaming posers oblivious to what has become a daily accessory: the camera.[/FONT][FONT="]
Wedding photograph is no longer just a photograph. It’s an intimate chronicle of the loud, colourful Indian wedding: from the poignant to the embarrassing, from the ephemeral to the staged. The proliferation of the camera has turned stiff, dazed, even indifferent newly-weds into born posers who don’t hesitate to drape themselves over each other. This is the work of a decade; not 70 or 25 years. Technology, not time, has been the catalyst: from [/FONT]Pinterest[FONT="] (the best place to “mood-board” says one photographer) to [/FONT]Instagram[FONT="] (for portfolios) to Facebook (for sharing the results).[/FONT]
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Anuradha Reddy was “amused”at the thought that went into choosing a photographer for her daughter’s wedding in 2013. Her daughter, Sanjana, hand-picked a six-to-eight-member photography team, complete with a videographer, who shot all five events.
Contrast that with Anuradha who remembers nothing about the photographer from her wedding in 1985. “My parents would have arranged someone,” she says, laughing. “For the reception, we didn’t even have a photographer.” Her in-laws had assumed her parents would hire someone and her parents had assumed her in-laws would.
Today — in a wedding industry worth tens of billions — this would be unforgivable.
Sanjana and Akhil’s (bottom left) cheerful shot from 2013 is in stark contrast to her parents’ stiff 1985 wedding photo (right), complete with a photo bomb; and her grandparents’ grumpy 1965 wedding photo (top left). (Courtesy: Sanjana Reddy and Stories by Joseph Radhik )
(L) This was the closest thing to a wedding photo that Jaya Tilakraj Sharma could find of her parents. When she married in 2017 she opted for professional wedding portraits. (Courtesy: Jaya Tilakraj Sharma (L) and Badal Raja Company (R))
http://www.hindustantimes.com/art-a...hen-and-now/story-2xG8rC3jxY7WbWPtk6vRDI.html
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Wedding photograph is no longer just a photograph. It’s an intimate chronicle of the loud, colourful Indian wedding: from the poignant to the embarrassing, from the ephemeral to the staged. The proliferation of the camera has turned stiff, dazed, even indifferent newly-weds into born posers who don’t hesitate to drape themselves over each other. This is the work of a decade; not 70 or 25 years. Technology, not time, has been the catalyst: from [/FONT]Pinterest[FONT="] (the best place to “mood-board” says one photographer) to [/FONT]Instagram[FONT="] (for portfolios) to Facebook (for sharing the results).[/FONT]
[FONT="]
Anuradha Reddy was “amused”at the thought that went into choosing a photographer for her daughter’s wedding in 2013. Her daughter, Sanjana, hand-picked a six-to-eight-member photography team, complete with a videographer, who shot all five events.
Contrast that with Anuradha who remembers nothing about the photographer from her wedding in 1985. “My parents would have arranged someone,” she says, laughing. “For the reception, we didn’t even have a photographer.” Her in-laws had assumed her parents would hire someone and her parents had assumed her in-laws would.
Today — in a wedding industry worth tens of billions — this would be unforgivable.
http://www.hindustantimes.com/art-a...hen-and-now/story-2xG8rC3jxY7WbWPtk6vRDI.html
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