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India toast of town at Davos, from billboards to platters

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  • The Geneva-based WEF is hosting its 48th annual meeting at Davos beginning on Monday.
  • PM Modi would deliver the opening plenary address at the WEF summit on Tuesday.
  • Chai and pakodas are in high demand and so are vada pao and dosas at Davos

It's India everywhere in this snow-covered Swiss resort town — once known for health tourism, always frequented by skiing enthusiasts and home to the annual week-long pow-wow of global elite in sub-zero temperatures.

For now, it teems with huge billboards atop buildings and even on buses, promoting India and Indian companies, while the narrow roads made even narrower by heavy snowfall are full of lounges set up by the private and public sector from the country where Indian delicacies are flying off the counters.

Chai and pakodas are in high demand and so are vada pao and dosas. The choices to sit and munch over are plenty — there is the Indian government's official India Lounge, while Andhra Pradesh and Maharashtra governments too have set up their own lounges. Then, there are plenty of Indian companies with their own setups alongside those of the global ones.

The five-day
WEF affair seems to be bigger this year and so does the snowfall, as the first day itself saw roads getting closed and serpentine traffic since morning.

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