For the last decade or so the music companies have taken in a big way to make money out of Gayatri mantra. cassettes, CDs and now gadgets which play the mantra continuously and of course ring tones.
Arya Samaj allows both men and women to recite Gayatri mantra. They print it and hang it on walls.
The biggest Hindu organization in India is the Gayatri Parivar. They have popularized it.
Now to the down side.
Have you ever heard Gayatri mantra continuously for 12 hours. There was a ISKCON bookshop on wheels who parked right in front of my house. I did not mind that. In fact I was happy tat he was doing it.
Not many people came to the shop. Then one week later he started playing the Gayatri mantra continually from morning to night. He was selling that gadget also.
I drove us nuts. We could not pray in our house. We cold not do japa.
I had to threaten him to stop it. He quit the place after a couple of months.
When I was young I had taken to doing the japa of Turiya Gayatri.
And then the confusion between Gayatri Devi and Gayatri mantra. Is the Gayatri Devi mentioned in any of the scriptures?
Do you know this meaning of the gayatri mantra
The Mantra
om bhur bhuva sva tat savitur varenyam bhargo devasya dhimahi dhiyo yo na pracodayat om
om - the seed mantra which contains everything within it;
bhur - the physical world;
bhuva - the mental world;
sva - the intellectual world;
tat - that, the three planes of experience;
savituh - the soul;
varenyam - worshipable, venerable;
bhargo - the supersubjective area, the svarupa-sakti;
devasya - who is beautiful and playful, Krsna, Reality the Beautiful;
dhimahi - come meditate;
dhiyah - of meditation, of service; yo - who;
na - us; pracodayat - enthuses our capacity;
We always considered it to be a prayer to Surya.