"Bhakti", the Sanskrit word, has the additional meanings like allotment, partition, division, separation; dividing, separating into (various forms &c.) ; division, portion, share ; variegation, decoration, embellishment, ornament ; a division of a Saman (also called Vidhi); the being a part of. belonging to ; that which belongs to or is contained in anything else, an attribute, etc., besides the usually taken for granted meaning such as devotion, devotedness, attachment, loyalty, loving faith, belief, faith ; love, affection, fondness for; reverence, homage.
The human mind has to be, sort of trained into a bhakti mode, just as the police/military recruits are given intensive training. But once the mind gets "addicted" to Bhakti, then there is usually no going back; the mind craves for more and more and even more of bhakti; it is a "lahari" or tsunami in the mind ultimately and this has been extolled in hindu scriptures ever since the Bhakti cult took over from the previous "poorva meemaamsa" which had a little less of bhakti in it.
So, what people who praise bhakti want is to have more of bhakti to keep them in a state of bhakti over-riding their minds. Though I am an agnostic and do not feel bhakti towards any of the deities, I am seeing how people eagerly gulp whatever is shown in the Bhakti serials, speeches by some of the "accredited" orators and harikathas by Vishakha Hari and so on. For the bhaktas there are no logical questions in anything told or claimed or picturized in these TV programmes, and they believe just as young kids believe all the exploits of "Chhota Bheem".
Hence, if you are not an atheist/agnostic, you should encourage people viewing all the bhakti programmes 24 X 7 and refrain from complaining about their deficiencies. After all, which bhakta wants scriptures?