Janaki Jambunathan
Active member
They were coined against police action on Dalit protests in Madurai in 1992
: The use of political slogans coined by Viduthalai Chiruthaikal Katchi (VCK) leader Thol. Thirumavalavan in director Ameer’s new film Santhanathevan has evoked strong criticism. The slogans — ‘ Adanga Maru’, ‘Atthu Meeru’, ‘Thimiri Ezhu’ and ‘Thiruppi Adi’ (Roughly translated, they amount to: Refuse to be cowed down, exceed limits, rise and hit back) — were coined by Mr. Thirumavalan against police action on Dalit protests in Madurai in 1992, and they became distinctive in all the propaganda materials of the VCK.
They have the specific goal of eradicating casteism. But the director has appropriated them for a commercial film bearing a caste title,” said Mr. Ravikumar.
Mr. Thirumavalavan said the slogans were so popular and powerful that caste elements also used them for their propaganda along with appropriate opposite words like “adanga maruthal, adithu adakkuvom” (If you fail to submit, we will beat you to submission). “Even vinyl posters put up for wedding ceremonies carry the anti-slogans,” he said
http://www.thehindu.com/todays-pape...’s-film-spark-controversy/article17052921.ece
: The use of political slogans coined by Viduthalai Chiruthaikal Katchi (VCK) leader Thol. Thirumavalavan in director Ameer’s new film Santhanathevan has evoked strong criticism. The slogans — ‘ Adanga Maru’, ‘Atthu Meeru’, ‘Thimiri Ezhu’ and ‘Thiruppi Adi’ (Roughly translated, they amount to: Refuse to be cowed down, exceed limits, rise and hit back) — were coined by Mr. Thirumavalan against police action on Dalit protests in Madurai in 1992, and they became distinctive in all the propaganda materials of the VCK.
They have the specific goal of eradicating casteism. But the director has appropriated them for a commercial film bearing a caste title,” said Mr. Ravikumar.
Mr. Thirumavalavan said the slogans were so popular and powerful that caste elements also used them for their propaganda along with appropriate opposite words like “adanga maruthal, adithu adakkuvom” (If you fail to submit, we will beat you to submission). “Even vinyl posters put up for wedding ceremonies carry the anti-slogans,” he said
http://www.thehindu.com/todays-pape...’s-film-spark-controversy/article17052921.ece
