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Mahindra roars into ‘motor city’ Detroit, unveils ambitious plans for future

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prasad1

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It was a project crying to be executed, says Mahindra Group chairman Anand Mahindra about the company’s North America headquarters and manufacturing facility inaugurated on Monday. The unit is located in the heart of the country’s automobile hub, which had once become a desolate belt of decrepit factories and dispirited lives.

But Mahindra saw an opportunity there. And it is “so breathtakingly obvious, in hindsight, after we have done it”, he told Hindustan Times in an interview.


It is in Detroit that the world’s greatest resource of experienced engineering talent, rendered jobless by “certain recessionary reasons”, lies waiting to be tapped. And Mahindra, an emerging automative giant in the United States, counts itself lucky to have found it.

The expansion announced by Mahindra America is part of a $230-million investment in Southeast Michigan, which also includes a recently opened warehouse and logistics operation in Pontiac and an existing prototype operation in adjoining Troy. By 2020, the company expects to invest $600 million and create 400 more jobs.

Local dignitaries, including lawmakers and civic officials, were unanimous in their appreciation of the new facility — a low-rise sprawling campus overshadowed by tall trees in the middle of their annual fall-season — calling it historic, the first OEM (original equipment manufacturer, for those, like this reporter, did not know) in the area in 25 years.

http://www.hindustantimes.com/busin...heir-wealth/story-ZLQOzE7obaugJN5K20KCLM.html
 
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