Is India ready for vegan fashion?

[prasad1]

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In a silk-loving country like India, the concept of vegan fashion has always been a bit of a grey area. Internationally, designers like Stella McCartney have been the potent voices of animal-friendly fashion. Last year, Swedish high street label H&M launched a line of eco-conscious clothing and did a campaign hashtagging #BeConscious. But by and large, the value-for-money conscious Indian customer wants to look and feel good.

The Fashion Design Council of India has partnered with PETA (People for the Ethical Treatment of Animals) to promote the cause of vegan fashion through the Fashion for Freedom Boycott Bill, urging organisations and designers to commit to this issue, so there are some who are thinking about lesser advocated causes.

Anita Dongre who's been a vegetarian since the age of 12. She recently turned totally vegan and avoids any sort of animal products in her collections - be it clothing or accessories. "I never use leather, fur in any of my products. Ever since I turned vegan, I have been very particular about this."

Designer Payal Khandwala says, "Only a small percentage of people are really sincere about it. Also, we are a silk loving country but how do we know which is violent silk and which is non-violent. Of course, beautiful polyester looks like silk but the process is as expensive. Honestly, a very few people know about the fabric and there are no discerning customers."

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[renuka]

I am vegan in fashion ..no silks sarees/no silk clothes...no leather...only use cosmetics/lipsticks that are certified free from animal testing.

 

[Raji Ram]

........... Designer Payal Khandwala says, "Only a small percentage of people are really sincere about it. Also, we are a silk loving country but how do we know which is violent silk and which is non-violent. Of course, beautiful polyester looks like silk but the process is as expensive. Honestly, a very few people know about the fabric and there are no discerning customers." .......

Dear Prasad Sir,

Pure silk sarees with pure zari are very expensive. There are number of poly silk sarees which appear like silk sarees, in the price

range Rs. 350 - 800. These are made of polyester threads and artificial zari. Please check it out in Sing. Chennai textile stores.

BTW, even after giving away 6 to 8 nice sarees every year to one destitute home, my almirah is filled with unused polysilk sarees.

I have removed the borders from one side and have them for daily use! Now, the sarees are light and easy to wear.

 

[shakuntala]

It is not difficult to become a vegan in fashion. Cottons and polyesters are vegan. We can do without leather handbags, leather shoes or even leather suitcases. I am a vegan in fashion...no silks, herbal cosmetics. Even in food only animal product used is milk.
Syamala