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Indian brands should aim for the global stage


Well-known member
When you look at global brands that dominate world markets today, what strikes you is that India is yet to have homegrown brands that have made a significant mark on the global stage.

Iconic brands like Apple, Samsung, Google, Microsoft, while gaining significant franchise across the world, also create enormous value for their country of origin. Brands can be one of the key sinews of a nation’s economic strength. Beyond and beneath the gloss of great advertising, global ideas, spiffy packaging, stunning design, breakthrough media multipliers, digital and social stunts and content, and even successful products and service stories, brands are a country’s sustained source for constant and continuing wealth generation.

At a time when the India story is being rigorously crafted, Indian brands can become key and conscious contributors to the creation of larger national value. A look at Hyundai, Rolls Royce, Sony or Samsung echoes the veracity of this assertion. These brands have managed to create virtually impregnable ecosystems and unique trademarks which lie at the heart of their countries’ economic robustness.

India must have world-class Indian brands which anchor competitive and inclusive value chains that capture and retain larger value within the country. Add to this the value capture and retention that the creation of intellectual capital in the country makes possible, and the quantum and depth of value creation increases.

Thankfully, today there are a few committed Indian brands which have made a mark on the domestic as well as the international scene, and are supporting the country. The likes of Aashirvaad Atta from ITC, Hero from Hero Motocorp, Airtel from Bharti, Mahindra, HDFC Bank are examples of outstanding Indian brands doing exceedingly well in terms of revenue, competitiveness, and self-identity.

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