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How Siri killed the secretary


Well-known member

Final 12 months, Bipin Preet Singh let go of his private assistant. “A standard secretary is only a messaging medium and never extremely environment friendly,” says the CEO and founding father of MobiKwik. “Plus, there are some issues that I would not schedule by means of a secretary.”

For individuals who straight report back to him, a secretary represented a layer of paperwork. “It isn’t good for a rising startup. We encourage interplay and casual conversations,” Singh provides.

Occasions have by no means been harder for the secretary. Competing with digital assistants, Google calender and cellular apps that may make bookings, take down minutes of conferences, retailer data and even ship reminders to drink water, the secretary has misplaced a few of his/her swag and wage.

For an earlier technology of company leaders, having a secretary was once a logo of standing, a measure of their skilled success. However new-age managers scoff on the thought of getting one. “Communication has advanced a lot. Are you able to think about your WhatsApp being managed by a secretary? A technology in the past, workplace communication was once formal and protracted. You wanted assist in writing it. As we speak, we preserve our mails brief and environment-friendly,” says Anshul Gupta, co-founder FastFox, an actual property agency primarily based in Gurugram.

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