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Germany's Lufthansa Offers In-Flight Meals for Home Delivery
In-flight fine dining may sound like an oxymoron to some, but Lufthansa is betting its meals are tasty enough that customers will want to eat them even when they aren't flying.
The German airline has teamed up with an online supermarket to offer business class-fare for home delivery every Wednesday. The meals only need to be reheated. According to Max Thinius, a spokesman for supermarket Allyouneed.com, "a lot" of frequent fliers have already signed up for the service, although he did not say how many.
To win the hearts of frequent business travelers, United Airlines is going through their stomachs.
The carrier has been looking for ways to woo back some of its top fliers who defected to other carriers following a rocky merger with Continental Airlines. So, it's upgrading first class food options and replacing snacks with full meals on some of its shortest flights.
The changes, announced Thursday, mean that instead of potato chips, chocolate chip cookies and bananas, passengers on flights of at least 800 miles will get meals such as chicken and mozzarella on a tomato focaccia roll and turkey and Swiss cheese on a cranberry baguette. Currently, meals are only served on flights of 900 miles or more—trips that usually last close to two hours.
Germany's Lufthansa Offers In-Flight Meals for Home Delivery
United revamps meal options to lure top fliers
In-flight fine dining may sound like an oxymoron to some, but Lufthansa is betting its meals are tasty enough that customers will want to eat them even when they aren't flying.
The German airline has teamed up with an online supermarket to offer business class-fare for home delivery every Wednesday. The meals only need to be reheated. According to Max Thinius, a spokesman for supermarket Allyouneed.com, "a lot" of frequent fliers have already signed up for the service, although he did not say how many.
To win the hearts of frequent business travelers, United Airlines is going through their stomachs.
The carrier has been looking for ways to woo back some of its top fliers who defected to other carriers following a rocky merger with Continental Airlines. So, it's upgrading first class food options and replacing snacks with full meals on some of its shortest flights.
The changes, announced Thursday, mean that instead of potato chips, chocolate chip cookies and bananas, passengers on flights of at least 800 miles will get meals such as chicken and mozzarella on a tomato focaccia roll and turkey and Swiss cheese on a cranberry baguette. Currently, meals are only served on flights of 900 miles or more—trips that usually last close to two hours.
Germany's Lufthansa Offers In-Flight Meals for Home Delivery
United revamps meal options to lure top fliers
