Durex apologises to Singaporeans, urges them to stop using their condoms
The Durex ad in a Singapore newspaper went viral on social media. In a tongue-and-cheek letter to Singapore, condom manufacturer Durex has apologised and urged its citizens to stop using their condoms. On the occasion of the country’s Golden jubilee on 9th August, Durex had published an ad in a Singaporean newspaper admitting that they “may in fact be a part of their problem”, pointing at Singapore’s declining birth rate.
But, there was a method in their madness. In a smart move to draw attention to the brand’s contraception efficacy, Durex wanted to drive home a message that they’re undoubtedly great performers in the long run. The fact that they’ve been doing so well in Singapore is partly the reason behind the country’s rapidly declining birth rate in the past 50 years. And this was ‘never our intention’, the company apologised.
To ‘rectify’ the unfortunate situation, the company has asked all loving and married couples to forego their birth-control products on the occasion of Singapore’s Golden Jubilee day. On this momentous day, the letter read, ‘prosperity should be measured in diapers and baby strollers’ rather than dollars and cents.
Here’s the original text of the ad:
Durex ad. (Source: Twitter) An apology to all Singaporeans, Durex would like to humbly apologise.
Over the past 50 years, while the Singapore economy has been moving rapidly upwards, the country’s birth rate has been spiraling down at an alarming speed.
It has now come to our attention that we may in fact be part of the problem.
Durex has always focused strongly on the needs of our customers. As a result, the efficacy and convenience of our products have increased confidence markedly amongst consumers.
But according to our latest research, it is this very confidence that may have hastened the decline of the birth rate.
We would like to assure the public that this was never our intention. And in light of this new information, we would like to offer our sincerest apologies
After a process of rigorous self-examination, we now feel compelled to take action. Hence, on August 9, we would urge all committed and loving married couples to forgo our contraceptive products in honour of this year’s SG50 celebrations.
With your help and support, we can rectify this unfortunate situation.
This is a chance for Singapore to embrace prosperity anew in its Golden Jubilee year. A prosperity not measured in dollars and cents, but in diapers and baby strollers.
Go ahead, Singapore. Make love your priority this SG50.
Love, Sex,
Durex
The ad instantly went viral on social media and people around the world praised the brand’s unusual approach to marketing.
http://indianexpress.com/article/tr...eir-condoms/?SocialMedia#sthash.cX5Gmf2R.dpuf
The Durex ad in a Singapore newspaper went viral on social media. In a tongue-and-cheek letter to Singapore, condom manufacturer Durex has apologised and urged its citizens to stop using their condoms. On the occasion of the country’s Golden jubilee on 9th August, Durex had published an ad in a Singaporean newspaper admitting that they “may in fact be a part of their problem”, pointing at Singapore’s declining birth rate.
But, there was a method in their madness. In a smart move to draw attention to the brand’s contraception efficacy, Durex wanted to drive home a message that they’re undoubtedly great performers in the long run. The fact that they’ve been doing so well in Singapore is partly the reason behind the country’s rapidly declining birth rate in the past 50 years. And this was ‘never our intention’, the company apologised.
To ‘rectify’ the unfortunate situation, the company has asked all loving and married couples to forego their birth-control products on the occasion of Singapore’s Golden Jubilee day. On this momentous day, the letter read, ‘prosperity should be measured in diapers and baby strollers’ rather than dollars and cents.
Here’s the original text of the ad:
Durex ad. (Source: Twitter) An apology to all Singaporeans, Durex would like to humbly apologise.
Over the past 50 years, while the Singapore economy has been moving rapidly upwards, the country’s birth rate has been spiraling down at an alarming speed.
It has now come to our attention that we may in fact be part of the problem.
Durex has always focused strongly on the needs of our customers. As a result, the efficacy and convenience of our products have increased confidence markedly amongst consumers.
But according to our latest research, it is this very confidence that may have hastened the decline of the birth rate.
We would like to assure the public that this was never our intention. And in light of this new information, we would like to offer our sincerest apologies
After a process of rigorous self-examination, we now feel compelled to take action. Hence, on August 9, we would urge all committed and loving married couples to forgo our contraceptive products in honour of this year’s SG50 celebrations.
With your help and support, we can rectify this unfortunate situation.
This is a chance for Singapore to embrace prosperity anew in its Golden Jubilee year. A prosperity not measured in dollars and cents, but in diapers and baby strollers.
Go ahead, Singapore. Make love your priority this SG50.
Love, Sex,
Durex
The ad instantly went viral on social media and people around the world praised the brand’s unusual approach to marketing.
http://indianexpress.com/article/tr...eir-condoms/?SocialMedia#sthash.cX5Gmf2R.dpuf
