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'Brutal but effective': why Team GB has won so many Olympic medals

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prasad1

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In the past 24 hours Team GB have rewritten their Olympic history, moving ahead of China into second place in the Rio 2016 medals table after winning a record-breaking five gold medals in a single day.


Team GB’s Olympic success: five factors behind their Rio medal rush

With Olympic champions in tennis, golf, gymnastics and cycling – and another assured in sailing – the team’s directors hailed national lottery funding and the legacy of London 2012 for the Rio goldrush. So how has funding in British sport changed in the run-up to Super Sunday?
UK Sport, which determines how public funds raised via the national lottery and tax are allocated to elite-level sport, has pledged almost £350m to Olympic and Paralympic sports between 2013 and 2017, up 11% on the run-up to London 2012.

Those sports that have fuelled the rise in Britain’s medal-table positions over the past eight years – athletics, boxing and cycling, for example – were rewarded with increased investment. “It’s a brutal regime, but it’s as crude as it is effective,” said Dr Borja Garcia, a senior lecturer in sports management and policy at Loughborough University.
Sports that failed to hit their 2012 medal target – including crowd-pleasers such as wrestling, table tennis and volleyball – either had their funding reduced or cut altogether. Has that affected their prospects in Rio? It may be too soon to tell, but so far swimming is the only sport that has won medals at this Olympics after having it funding cut post-2012.
The aim is quite simple: to ensure Great Britain becomes the first home nation to deliver more medals at the following away Games. As it stands after day nine on Sunday, Team GB has one more medal than at the equivalent stage in London – their most successful ever Games.
https://www.theguardian.com/sport/2...why-team-gb-is-winning-so-many-olympic-medals
 
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