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Brand Amma - Sustainable?

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Janaki Jambunathan

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Amma Canteens set to dwindle

The sales in many of the Amma canteens range from Rs. 10,000 to Rs. 12,000 per day. Though the rice purchased is subsidised, other expenses are met from the general fund of the Chennai Corporation. The expenditure, however, for such canteens is around Rs. 20,000 per day.

The average revenue per day from canteens that have poor patronage is around Rs. 2,000. Each of the workers receives a wage of Rs. 300 per day.
The number of workers in each of Amma canteens ranges from 10 to 40. Canteens in hospitals such as the Rajiv Gandhi Government General Hospital have more than 40 workers.

The expenses for Amma canteens crossed Rs. 200 crore in Chennai last year.


http://www.thehindu.com/todays-paper/amma-canteens-set-to-dwindle/article19274306.ece
 
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I wish Amma canteens remain.

This flagship program of ADMK is envy of all states of india.

It is of great help to the poor, singles besides giving employment to women .

Even if these canteens run at a loss, they serve a social prpose of feeding the hungry at a nominal cost.

Many states in india like delhi have toyed with the idea of similar canteens .

But TN is the only state which has sustained it.

Same is the midday meals for school children first introduced by late Kamaraj.

Now many states are following this , though not very successfully.

Such social initiatives in a high cost economy that india has become is welcome
 
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