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Back to Valley: Centre to launch programme to boost Kashmir tourism

Raman74

Member
A lot still needed to be done to uplift the industry and sustain a healthy flow of tourists year round.

Hope the Government will also take into consideration the region's rich and high-value handicrafts and carpets which can now be exploited to scale and for export as can horticulture and agribusiness. The biggest value can be added by an expansion in tourism and entertainment, for which the state has vast capacity.

Hope the Government will move on the right direction to boost tourism and hospitality industries in the valley.

Back to Valley: Centre to launch programme to boost Kashmir tourism

The state Tourism Department has also chipped in by organising road shows in state capitals for boosting valley tourism which has seen a sharp decline since repealing of Article 370

1570625976466-png.8066 Back to Valley: Centre to launch programme to boost Kashmir tourism



The Centre is launching the 'Back to Valley programme to give a major boost to tourism in the Kashmir Valley. This will be the first major push by the government to revive tourism in Kashmir after the scrapping of Article 370.

As part of the 'Back to Valley' program, the Tourism Ministry has asked Federation of Indian Tour and Travel Association to aggressively campaign for reviving Kashmir tourism, sources said.

The state Tourism Department has also chipped in by organising road shows in state capitals for boosting valley tourism which has seen a sharp decline since repealing of Article 370. The tourism department plans to engage with major tour operators of the country.

"We will be doing road shows from November," a senior official of the Tourism Department told IANS. "Advertisements will be put up in all the airports across the country for promoting Kashmir tourism".

Tourism in Kashmir has seen a major slump since August 5 with tourist footfalls falling to a trickle.

The government issued an advisory on August 2 asking all the tourists and Amarnath pilgrims to leave the valley.

Read more at: https://www.indiatoday.in/business/story/back-to-valley-centre-to-fresh-launch-programme-to-boost-kashmir-tourism-1605127-2019-10-01
 
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