V
V.Balasubramani
Guest
'Amma Mobiles' might not be a silly freebie scheme, but it already has its critics
Quite expectedly, as the urban chattering classes, our immediate reaction to it has been to say "Ha, another freebie" and roll our eyes. Should we be that dismissive just yet?
Every time the TN Legislative Assembly meets, Tamil Nadu undergoes an 'Amma' branding repeat-exercise. From canteens and water bottles to pharmacies and baby-kits, there have been several product launches in the past 4 years, and the latest one - not very surprisingly - is 'Amma Mobiles' under the 'Amma Kaipesi Thittam' (Amma Mobiles Scheme).
Quite expectedly, as the urban chattering classes, our immediate reaction to it has been to say "Ha, another freebie" and roll our eyes. Should we be that dismissive just yet?
Amma Mobiles is not for everyone, not even for all women. It will be given only to trainers of women self-help groups in Tamil Nadu, and is capped at 20,000 across the state at a cost of Rs. 15cr in the first phase.
See more at: http://www.thenewsminute.com/articl...dy-has-its-critics-34746#sthash.7R6oUmO1.dpuf
Quite expectedly, as the urban chattering classes, our immediate reaction to it has been to say "Ha, another freebie" and roll our eyes. Should we be that dismissive just yet?
Every time the TN Legislative Assembly meets, Tamil Nadu undergoes an 'Amma' branding repeat-exercise. From canteens and water bottles to pharmacies and baby-kits, there have been several product launches in the past 4 years, and the latest one - not very surprisingly - is 'Amma Mobiles' under the 'Amma Kaipesi Thittam' (Amma Mobiles Scheme).
Quite expectedly, as the urban chattering classes, our immediate reaction to it has been to say "Ha, another freebie" and roll our eyes. Should we be that dismissive just yet?
Amma Mobiles is not for everyone, not even for all women. It will be given only to trainers of women self-help groups in Tamil Nadu, and is capped at 20,000 across the state at a cost of Rs. 15cr in the first phase.
See more at: http://www.thenewsminute.com/articl...dy-has-its-critics-34746#sthash.7R6oUmO1.dpuf