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11,000 Women, 63 Cities, 6 Countries: Milind Soman on the First-Of-Its-Kind Pinkathon


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He is a Limca record holder who ran 1,500 km in 30 days. He completed the Ironman challenge in 15 hours and 19 minutes in his maiden attempt and nailed the Ultrathon in Florida, covering 520 km in 3 days in 2017.

Milind Soman has been running marathons for over 15 years now.

Speaking to The Better India, he recalls, “I was a few years into marathons, and saw that running as a sport or fitness activity was gaining a lot of attention across the country. Every town, big or small, was organising marathons to promote healthy living. What bothered me though, was the participation of women. Why weren’t many women running? What held them back? How could we make their voices heard and get them to step out confidently to run?”

Pinkathon was born in the quest to answer those questions.


Co-founded by Milind Soman and Reema Sanghvi, Pinkathon is India’s biggest women’s run, organised across eight cities in the country. It aims to encourage and promote fitness and health among women while creating awareness about issues related to their health.

What began as a 10K run is a full-fledged women empowerment movement today. From corporate leaders to homemakers, cancer survivors and women with disability and baby-wearing moms, this movement has seen women from all walks of life run in solidarity.

And while each of the eight cities has a unique edition of the Pinkathon, this year will see a unique attempt where the founders will host the run in association with Tata Salt Lite.

To be held on 21st October across 63 cities and six countries in 130 locations, the Pinkathon Day powered by TATA Salt Lite is set to be one of the biggest running events with over 11,000 participants.

Milind says, “The message of Pinkathon is clear. Women, we need you. Your families need you, and not just your children, but your society, your country needs you. The need of this hour and this time is for women to come together as a community to drive positivity in progress and good health for all, starting with themselves!”

As Pinkathon mascot and ambassador, Man Kaur travelled with the team across the country, she shared her secret to a mentally and physically healthy life with thousands of women, inspiring them all.

“In the last 6 years, Ambassadors of Pinkathon have been relentless and unflagging in their efforts to spread this message and build this community from the ground up, in each and every household. Each Ambassador is tasked with starting a running group especially for women, around their place of residence, and dedicating at least one hour per week to a meet up and run session. In the eight cities of Pinkathon, Ambassadors are doing their bit. It is time to spread the word as far and wide as possible,” adds Milind.

“In a country like ours, with a culture that has no tradition of sports-for-all, or exercise or of healthy lifestyle practices, change is needed, and women are the key to that change,” he signs off.


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