prasad1
Active member
For any nation-building project to triumph, it is essential that every stakeholder contributes to the initiative. The Swachh Bharat Abhiyan programme launched by Prime Minister Narendra Modi is one such mission that has seen significant efforts on the part of governments, NGOs, and corporates to spread the message of cleanliness.
Hindustan Unilever Limited (HUL), India’s largest fast moving consumer goods company, has also been educating the masses about the importance of sanitation. Having served Indians for 85 years, HUL’s brands, by virtue of their product characteristics and market position, are natural thought leaders when it comes to health and hygiene.
For instance, Domex Toilet Academy is an on-ground sanitation intervention that deployed an entrepreneurial development model to build over one lakh toilets. A behavioural change programme is currently being implemented in Chittoor district in Andhra Pradesh to increase usage and proper maintenance of toilets.
The Lifebuoy handwashing behavioural change programme is among the largest such initiatives in the world. It helps promote the benefits of handwashing with soap on key occasions and encourages people to stick to the habit. The programme is run with the help of NGOs such as the World Association of Girl Guides and Girl Scouts, and has reached more than 63 million Indians.
Further, Pureit has partnered with Water Health International to set up four pilot community water plants in Tumkur, Karnataka. These plants provide safe drinking water to low-income consumers in the area.
https://www.hindustantimes.com/brand-stories/spreading-the-message-of-swachh-aadat-across-the-country/story-t1WFcu6r1Gv5rgpT627WtK.html
Hindustan Unilever Limited (HUL), India’s largest fast moving consumer goods company, has also been educating the masses about the importance of sanitation. Having served Indians for 85 years, HUL’s brands, by virtue of their product characteristics and market position, are natural thought leaders when it comes to health and hygiene.
For instance, Domex Toilet Academy is an on-ground sanitation intervention that deployed an entrepreneurial development model to build over one lakh toilets. A behavioural change programme is currently being implemented in Chittoor district in Andhra Pradesh to increase usage and proper maintenance of toilets.
The Lifebuoy handwashing behavioural change programme is among the largest such initiatives in the world. It helps promote the benefits of handwashing with soap on key occasions and encourages people to stick to the habit. The programme is run with the help of NGOs such as the World Association of Girl Guides and Girl Scouts, and has reached more than 63 million Indians.
Further, Pureit has partnered with Water Health International to set up four pilot community water plants in Tumkur, Karnataka. These plants provide safe drinking water to low-income consumers in the area.
https://www.hindustantimes.com/brand-stories/spreading-the-message-of-swachh-aadat-across-the-country/story-t1WFcu6r1Gv5rgpT627WtK.html