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free independent reviews and paid reviews?

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prasad1

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[FONT=q_serif]Free and independent reviews are just what the title claims. They are not paid for and they come from people completely unassociated with the item seller or manufacturer.[/FONT]
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Paid reviews are just that. The reviewer is compensated by the maker, seller, or some agent of one of those. The paid reviewer may have used the product, but it is best to think of paid reviews like you might an advertisement. Companies don’t pay for bad press. They only pay for positive experiences that will help them sell more product. So they can be a faulty measure.[/FONT]

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Typically free, independent reviews are generally more trusted because it is thought that the writer is not affiliated with or compensated by the maker, seller, or their agent. This kind of reviewer is presumed to be “just like” the reader, a consumer sharing their experience with a product. These types of reviews because of this are considered more trustworthy and given more weight by some discerning consumers.

https://www.quora.com/What-are-the-...een-free-independent-reviews-and-paid-reviews[/FONT]
 
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