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Evolution of Jeans:
Jeans has been, and is an important item of clothing for many decades. Denim garments came into existence during the 18[SUP]th[/SUP] century, a time when there was abundant production of cotton. During that period, it gained importance due to its aspects of durability, and not easily torn which benefited physical laborers much. During the 19[SUP]th[/SUP] century the garment was popularized by Levi Strauss, a well known name in the jean world. Denim clothing was manufactured by them for miners. 20[SUP]th[/SUP] century brought jeans as a fad of pop culture. Western cowboy movies portrayed people wearing blue jeans. The 50s witnessed the cloth becoming a craze of the teen age population. Manufacturers utilized the situation by coming up with innovative designs like new colors, embroidery and patch works. During 60s and 70s bell bottoms and hip hugger patterns became popular.
It was during the 80s denims started drawing attention of the fashion designers. New and glamorous patterns were created and were brought to lime light by popular models in commercials. Puffy pants, puffy shoulder pads, and puffy hair became a style. In the 90s; it became one of the most sought after garment. To skim the cream of the denim market, manufacturers then, came up with various innovative ideas of using the denim fabric like poodle skirts, caps, handbags etc. It was during that time the denim sales skyrocketed. Currently the new millennium finds denim in each and every home; worldwide.
Source:Denim Jeans Evolution, Denim Fashion garments, Denim Fashion Icon
Jeans has been, and is an important item of clothing for many decades. Denim garments came into existence during the 18[SUP]th[/SUP] century, a time when there was abundant production of cotton. During that period, it gained importance due to its aspects of durability, and not easily torn which benefited physical laborers much. During the 19[SUP]th[/SUP] century the garment was popularized by Levi Strauss, a well known name in the jean world. Denim clothing was manufactured by them for miners. 20[SUP]th[/SUP] century brought jeans as a fad of pop culture. Western cowboy movies portrayed people wearing blue jeans. The 50s witnessed the cloth becoming a craze of the teen age population. Manufacturers utilized the situation by coming up with innovative designs like new colors, embroidery and patch works. During 60s and 70s bell bottoms and hip hugger patterns became popular.
Source:Denim Jeans Evolution, Denim Fashion garments, Denim Fashion Icon
