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Samsung vs Indian brands: Why Micromax, Karbonn are steadily gaining
So how have Indian brands, which are often accused of just recycling Chinese phones, managed to give such tough competition to global giants? Here are three reasons.
decent technical specifications at a low-cost makes perfect sense.
For someone who is making the first jump from say a Rs 3000-4000 feature phone to a smartphone, it is unlikely that the next phone they buy will be a Rs 30,000 one. It is here that Indian manufacturers tend to benefit by offering smartphones with good specs at lower prices.
Price and features: The Indian market is highly price point driven. Micromax became one of the first brands to offer a 5-inch screen phone with a quad-core processor for under Rs 14,000 when it launched the Canvas HD in February. It then quickly launched another flagship phone, the Canvas 4 priced at Rs 17,999 with software features such as 'Blow to Unlock', 'Smart Pause while watching video', etc that are offered by the Galaxy S4. The phone also has a 5-inch screen, quad-core processor and a 13 megapixel camera.
Micromax, in fact is offering phones in every price range: The Canvas 2 A110 which is dual-core processor phone is available for Rs 9,690 on Snapdeal. Compare this to a Samsung Galaxy S4 mini which was launched in India in July but with a hefty price tag of Rs 27,900. The smartphone is also a dual-core processor phone but with a Super-AMOLED display.
The point is that while Samsung definitely has superior specs to offer in terms of quality, to the average buyer, it might not make so much sense to pay Rs 27,900 for a dual-core phone when there many quad-core phones available in the market for under Rs 20,000.
Karbonn too recently launched a smartphone with a 5.5-inch full HD screen, a quad-core processor and a 13 megapixel camera. The phone called the Titanium S9 is priced at Rs 19,990. In comparison to this, the Samsung Galaxy Mega 5.8-inch screen version is priced at Rs 23,900, doesn't have a full-HD screen and has a dual-core...
Samsung vs Indian brands Why Micromax Karbonn are steadily gaining - Page 2 | Firstpost
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So how have Indian brands, which are often accused of just recycling Chinese phones, managed to give such tough competition to global giants? Here are three reasons.
decent technical specifications at a low-cost makes perfect sense.
For someone who is making the first jump from say a Rs 3000-4000 feature phone to a smartphone, it is unlikely that the next phone they buy will be a Rs 30,000 one. It is here that Indian manufacturers tend to benefit by offering smartphones with good specs at lower prices.
Price and features: The Indian market is highly price point driven. Micromax became one of the first brands to offer a 5-inch screen phone with a quad-core processor for under Rs 14,000 when it launched the Canvas HD in February. It then quickly launched another flagship phone, the Canvas 4 priced at Rs 17,999 with software features such as 'Blow to Unlock', 'Smart Pause while watching video', etc that are offered by the Galaxy S4. The phone also has a 5-inch screen, quad-core processor and a 13 megapixel camera.
Micromax, in fact is offering phones in every price range: The Canvas 2 A110 which is dual-core processor phone is available for Rs 9,690 on Snapdeal. Compare this to a Samsung Galaxy S4 mini which was launched in India in July but with a hefty price tag of Rs 27,900. The smartphone is also a dual-core processor phone but with a Super-AMOLED display.
The point is that while Samsung definitely has superior specs to offer in terms of quality, to the average buyer, it might not make so much sense to pay Rs 27,900 for a dual-core phone when there many quad-core phones available in the market for under Rs 20,000.
Karbonn too recently launched a smartphone with a 5.5-inch full HD screen, a quad-core processor and a 13 megapixel camera. The phone called the Titanium S9 is priced at Rs 19,990. In comparison to this, the Samsung Galaxy Mega 5.8-inch screen version is priced at Rs 23,900, doesn't have a full-HD screen and has a dual-core...
Samsung vs Indian brands Why Micromax Karbonn are steadily gaining - Page 2 | Firstpost
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