V
V.Balasubramani
Guest
[h=1]Giving a ‘cool’ twist to arranged marriages[/h]Shreya* (25) is a social drinker and is not particular on marrying someone from her own caste or religion. However, her profiles on matrimonial sites –www.shaadi.com,www.bharatmatrimony.com- do not indicate this. Her parents, who have put up a profile on her behalf, have made it very clear that they want a son-in-law who does not drink. “Forget the fact that they want someone who does not drink; they don’t even know their own daughter doesn’t mind knocking back a cocktail every once in a while,” laughs Shreya.
Shreya, and many like her, are in the marriage market, and yet decidedly not. Research done by companies indicates nearly 70 per cent of the profiles created on matrimonial websites are set up by parents, who use it to project their expectations of a potential son/daughter-in-law.
According to Anil Kumar, founder and CEO ofwww.jodi365.com, singles are now looking to know more than the star sign and the salary of a potential partner. “What about bigger questions like if the person wants to have children. These need to be addressed,” he says.
Given these limitations of matrimonial sites, youngsters who are taking the arranged marriage route are looking for options where expression is not met with a frown. “We have a questionnaire that takes a good twenty minutes to fill and goes into a lot of important issues letting the personality of the individuals come through,” Mr. Kumar adds. With a little under 50,000 profiles, the website has managed to turn arranged marriage into something cool.
Read more at: http://www.thehindu.com/news/cities...wist-to-arranged-marriages/article7387919.ece
Shreya, and many like her, are in the marriage market, and yet decidedly not. Research done by companies indicates nearly 70 per cent of the profiles created on matrimonial websites are set up by parents, who use it to project their expectations of a potential son/daughter-in-law.
According to Anil Kumar, founder and CEO ofwww.jodi365.com, singles are now looking to know more than the star sign and the salary of a potential partner. “What about bigger questions like if the person wants to have children. These need to be addressed,” he says.
Given these limitations of matrimonial sites, youngsters who are taking the arranged marriage route are looking for options where expression is not met with a frown. “We have a questionnaire that takes a good twenty minutes to fill and goes into a lot of important issues letting the personality of the individuals come through,” Mr. Kumar adds. With a little under 50,000 profiles, the website has managed to turn arranged marriage into something cool.
Read more at: http://www.thehindu.com/news/cities...wist-to-arranged-marriages/article7387919.ece
